video-production-tipsWith the advent of the internet, all the different forms of communication have evolved to reach more audiences over a span of short time. Messaging has gone from one continent to another within seconds, calling can now be made with video conferences involving more than two people, and videos can spread faster than the speed of light. Add in the sudden ease of owning a camera, whether it is a high-tech DSLR or a super zoom camera attached to a phone, an MP3 player, or even mounted to a wall. In the 21st century, making a video and posting it for the world to see is nothing but an ordinary feat.Web videos are a huge today, be it about a simple product review or a funny home video. The rise of video sharing sites coupled by social networking sites have helped make any short video clip become viral all over the globe. Though the fame may come in a snap, making high quality web videos is no laughing matter. Getting the viewers to go to your video channel or page is one thing, getting them to stay and watch the entire webcast is another.

Browsing through different web videos, it is obvious how much audiences appreciate videos with great content and quality appearance. So if you are planning to start your own online video channel or your own tutorial guru career, here are a few simple tips in capturing great quality web videos.

Content is key. No matter how advanced a video camera or how experienced the video editor may be, it all boils down to the video’s main message. Build a firm storyline for the video; it will run for only a few minutes but make every second count.

Highlight the content with good framing. As the speaker delivers the message on-screen, allow the viewers to clearly understand the speech through good composition. In cinematography, framing pertains to the way the subject is placed on the screen. Imagine the screen as a tic tac toe grid and frame the person’s face onto the spot where the lines intersect. If framed well, the audience can easily spot the speaker’s facial expressions and also have a clear view of what the topic is all about.

Two-faced light. In general, lighting is the video-maker’s best friend and also his worst enemy. Newbies think that standing below a lamp or shooting the video under direct lighting would pass for a clearer resolution. It would be best to set up facing a window or to have a good amount of light hitting the speaker’s face. Avoid shadows below the eyes and also avoid too much lighting that may produce an unreal-looking skin complexion for the speaker. If used well, light works wonders for the video’s quality. However, it may also destroy the video’s own clarity if not used effectively.

Zooming in and zooming out. Since the video is meant to be watched online, be mindful that viewers can watch it using different gadgets – laptops, tablets, smart phones, etc. For the most part, the viewing screens are smaller and more compact. So whenever possible, zoom in when the speaker is explaining a subject to capture a clearer view of the speaker’s face. Do not over do the zooming in though, frame it from the chest or shoulders and leave a small space above the speaker’s head as well. Zoom outs or wide shots can still be used during introductions and also when arm gestures are to be included in the video.

Clearly said, clearly heard. Audio is another aspect of presentations which is often taken for granted. Built-in microphones in camcorders and laptops can do a fair recording of the lengthy explanations and spiels, if shot in a quiet environment. To ensure crisp, no-fail audio recordings to accompany a quality web video, use external microphones which can be positioned near the speaker to get optimal results. For newbies, it would be better to make use of clip-on lapels since bulky overhead recorders may be too intimidating.

Do not be scared to do trial runs and continuously readjust settings to get the best video possible. If unsure of the clip’s clarity with regards to the video or the audio, check it by running the clip through a computer to view it just as the audience will.

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